Netflix / Pera Palas'ta Gece Yarısı / Digital Takeover

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BRIEF
We were asked to create a mysterious, romantic and fun activation for the

series adapted from Charles King’s novel Midnight at Pera Palace.

IDEA
We imaged an adventurous journey through time where people

suddenly found themselves in 1920s just like in Midnight at Pera Palace.

SOLUTION
We created an experience of time travel just like it was in the series by taking over digital platforms.

In this time travel journey, users had to solve a mystery that we had created.

- h u r r i y e t . c o m . t r

- i d e f i x . c o m

STORIES

The first stop in the time travel journey was our Instagram stories. We shared the mysterious sentences that our followers had to figure out on our stories. We asked them to fill in the blanks by finding the clues on websites. In our stories, we directed our followers to the websites that had clues hidden.

- s a h i b i n d e n . c o m

- e k s i s o z l u k . c o m

CLUES

In our mysterious time travel journey, we placed some clues which needed to be solved by users in the websites that we took over. We sent never before seen photos from the set of Midnight at Pera Palace to those that were able to solve the mystery.

NOW STREAMING
Our goal for the Midnight in Pera Palace campaign was to take our audience to a journey to 1920s. We designed our “now streaming” asset drawing inspiration from the newspapers that make our main characters realize they are in a different time.